The world of technology is developing as fast as fashion trends are changing. Yet, every major change in the company's (printing) technology fleet is particularly important, and demands time. It has to be thought through, and evaluated. There must be a need for such change, and in the printing house change is mostly driven not by innovation developers, but by users. This is why the opportunity to talk with our customers is our highest value and strongest growth motivator. Today, we can confidently say – we are ready to change and to discuss the immediate future of the printing industry and, at the same time, your publications.